6 Ways USSD Can Improve Customer Relations – Part 1

Giving your business the edge, in the fast paced world we live in, can seem like a mammoth task especially with all the modern technology available. But sometimes what you need to set your business apart from the rest is a simple solution, that is easy to use and available to everyone.

Unstructured Supplementary Services Data (USSD) is this solution. So how can USSD give your business the edge and improve your customer relationships? We’ll take a look at six ways in the two-part post.

Improves accessibility

A USSD solution provides a real-time connection between your business and the customer which makes you come across as more accessible. It allows your business to be responsive and exchange data quickly, enhancing the perception that you are always available to help when needed.

Benefits of USSD

  1. Increase Revenues by making it easy for prepaid users to re-charge accounts and generate higher call volumes.
  2. Reduce Operating Costs by providing a low cost customer care alternative. It is much cheaper than SMS for two way transactions.
  3. Global Access – USSD works worldwide on almost every handset with familiar connection options.
  4. Intuitive menu based access options provide you with interactive real-time communication.
  5. Increase Loyalty – Convenience and user experience with USSD speeds up to seven times faster than SMS.

Creates an inclusive environment

USSD is an inclusive solution because it is works on all phones. By adopting a USSD service you will no longer have to worry about whether a customer will receive your messages because it does not require internet access and smart phone functionality.

Cuts costs of communication

As the costs of communication continue to rise you can help your customers save money by using USSD services. The cost of using USSD technology is approximately 20 cents per 20 seconds with sessions capped at 3 minutes which means that if a user takes too long to respond, their session will automatically be timed out which means you never spend more than necessary.

Lookout for part 2 of our post where we look at three more ways USSD can give your business the edge and improve customer relationships.

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