6 Ways USSD Can Improve Customer Relations – Part 2

Giving your business the edge, in the fast paced world we live in, can seem like a mammoth task especially with all the modern technology available. But sometimes what you need to set your business apart from the rest is a simple solution, that is easy to use and available to everyone.

Unstructured Supplementary Services Data (USSD) is this solution. So how can USSD give your business the edge and improve your customer relationships? We’ll take a look at six ways in the two-part post.

You can say more for less

USSD could be one of the best forms of client communication. Apart from the fact that it is available on all phones and is less expensive you can also fit more characters into a USSD message than you can in more traditional forms of mobile communication like SMS (Short Message Service).

How does USSD work?

The cost of using USSD technology is approximately 20 cents per 20 seconds. Sessions are capped at 3 minutes. That means that your service provider has a protocol in place to time your activity out if your response time is delayed.  This ultimately means you don’t have to spend more than is required to access any service.

You can make more of your service available

USSD can be used for a variety of functions meaning you can access more of your business services available via mobile phone. You can safely send passwords, polls, alerts, notifications, updates, promotional material etc. It can also allow you to extend your customer services to weekends and nights. If you have an interactive menu with automated services, customers can access it 24/7.

You can save customers time

We live in a time when customers want access to information fast so companies can’t afford to bog their clients down with tedious ways of communicating. For customers who don’t have the time or patience to speak to a live consultant, this can be a dream come true. Instead of explaining what they want to a person, they can choose a suitable option from a set menu no fuss, no mess.

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