Multichannel marketing is a great way to get your product or service offering out there. Because you are engaging with the customer on many different platforms, you increase your opportunity for doing business and extend your reach to new customers previously inaccessible.
But multichannel marketing isn’t only about getting awareness of your product/service to your customer, wherever they are. It needs to be backed up by solid supply chain management and spot-on analysis of the ROI achieved in all of those channels. This means that your entire production system should support multichannel marketing for it to be a success.
Because there are so many options available to customers, you need to do more than simply deliver the right message to the right audience – you need to ensure they are receptive and heed your call to action. You need to provide targeted messages that get results.